{"id":24525,"date":"2026-04-26T23:16:36","date_gmt":"2026-04-26T23:16:36","guid":{"rendered":"https:\/\/incredipros.com\/?p=24525"},"modified":"2026-04-26T23:16:37","modified_gmt":"2026-04-26T23:16:37","slug":"buyers-remorse-what-it-is-and-how-to-avoid-it","status":"publish","type":"post","link":"https:\/\/incredipros.com\/?p=24525","title":{"rendered":"Buyer\u2019s Remorse: What It Is and How to Avoid It"},"content":{"rendered":"
\n

When it comes to money, you\u2019re either a spender or a saver, a free spirit or a nerd, an experience junkie or a lover of things . . . these are all tendencies that show up in the way we deal with our money. And while it helps to know\u00a0why<\/em>\u00a0you handle money the way you do, there\u2019s one thing that affects everyone no matter what your money tendencies or\u00a0money habits\u00a0are\u2014and that buyer\u2019s remorse.<\/p>\n

You might feel buyer\u2019s remorse every year after the holidays (and all the holiday spending). As you know, Black Friday and Cyber Monday are part of one of the biggest holiday shopping seasons of the year. People love to shop the sales and stock up on gifts for themselves and others. But the word \u201csale\u201d can be a siren song to so many (myself included) that leads straight to the pit of buyer\u2019s remorse.<\/p>\n

What Is Buyer\u2019s Remorse?<\/h2>\n

Buyer\u2019s remorse is the awful feeling of regret that can sometimes happen after you make a purchase\u2014no matter how big or small. And it can happen when you least expect it. For some people, it can even hit just by stepping into a store!<\/p>\n

Crazy, right? Well, not really. It\u2019s all part of something psychologists call cognitive dissonance. That\u2019s a $10-dollar term to describe the conflict you experience when your actions and beliefs don\u2019t match up. It can happen in any aspect of life, but especially in the area of money (aka buyer\u2019s remorse).<\/p>\n

As a free spirit and a spender, I\u2019ve felt the sting of buyer\u2019s remorse too many times to count. One of my money tendencies is \u201cstatus,\u201d which means I can have a taste for the finer things in life. If I have the money in my budget, I’m drawn to spend it on name brands. And Jimmy Choo is one of those names in fashion I’ve always<\/em> wanted to try.<\/p>\n

One day, I was shopping at a department store, and there they were: a gorgeous, sleek pair of Jimmy Choo heels. They were calling my name! Better yet, they were\u00a0on sale<\/em>. I couldn’t resist the pumps I’d been pining for\u2014or <\/em>the great deal. So, I scooped them right up. But here’s the thing: Once I got them home and wore them for a while, I realized how uncomfortable they really were. There was no amount of breaking them in that helped\u2014instead, they were breaking my feet!<\/p>\n

Even though I got those beautiful heels on sale, I couldn\u2019t help but feel the weight of regret for spending so much money on a brand name for a pair of shoes I couldn\u2019t even wear!<\/p>\n

What does buyer\u2019s remorse feel like?<\/h3>\n

Buyer\u2019s remorse feels like regret, guilt and even disappointment. Often, you go into a purchase with a ton of excitement\u2014the hope that whatever it is you\u2019re about to buy will change your life, be the highest quality, or fill some sort of need you have. But when that purchase doesn\u2019t do any of those things, buyer\u2019s remorse can set in\u2014and fast.<\/p>\n

I\u2019ve said it before and I\u2019ll say it again: It\u2019s okay to have nice stuff, but don\u2019t let your stuff have you. It\u2019s true. When your stuff owns<\/em> you, it doesn\u2019t feel good. And if you go into debt for it, that feels even worse.<\/p>\n

How long does buyer\u2019s remorse last?<\/h3>\n

Buyer\u2019s remorse can happen the instant you pay for something, or it can creep up on you a little slower and set in a few days (or even years) after you make your purchase. And there\u2019s no set time frame for how long it might last.<\/p>\n

Let\u2019s say you bought a really expensive coat, just because you liked it. Nothing wrong with that, right? But after you get the coat home, you open up your closet and realize you have another perfectly good coat hanging right next to it (making your purchase seem frivolous). Your buyer\u2019s remorse sets in because you\u2019ve always believed that you shouldn\u2019t live in excess. And owning two perfectly good coats that will keep you warm in the winter doesn\u2019t really make sense. If you decide to keep both, you might experience buyer\u2019s remorse every single time you open up your closet. But if you decide to give away your old coat or return the new one, your buyer\u2019s remorse will disappear because you\u2019ve fixed the root of the problem.\u00a0<\/p>\n

Like I said before, there\u2019s really no time frame for how long it will last. It\u2019s up to you to decide how long to let it plague you until you do something about it.<\/p>\n

How to Avoid Buyer\u2019s Remorse<\/h2>\n

Have you ever heard the saying \u201cbuyer beware\u201d? It\u2019s a law principle that reminds people to be smart with their money\u2014to know what you\u2019re getting before<\/em> you buy. The idea isn\u2019t just for contracts and big purchases like a home or a car. It rings true in every area of life. We have<\/em> to be smart with our money decisions. But it\u2019s hard! With so many products out there, how do you know for sure you\u2019re going to love your purchase? Sorry to say it, but you don\u2019t!<\/p>\n

But don\u2019t worry, I\u2019ve got some tips on how to avoid buyer\u2019s remorse before it hits. Remember, it all stems from conflict between your beliefs and your actions! So, when it comes to your money, you have to get on the same page\u2014with your spouse, if you\u2019re married, and even with your own actions and beliefs!<\/p>\n

So, here are my favorite five ways to avoid buyer\u2019s remorse (so you don\u2019t have to deal with all that regret):<\/p>\n

1. Budget.<\/h3>\n

If you know me, you know I love a good budget (although I didn\u2019t always). That\u2019s right\u2014even a free-spirited spender like me can grow to love the budget. Can you hear all the nerds cheering right now, or is that just me?<\/em><\/p>\n

A budget is the most important thing you can do for the health of your finances. When you budget, you\u2019re telling your money who\u2019s boss by giving every single dollar a job to do instead of wondering where it went. When you do a budget, you reduce your risk of buyer\u2019s remorse. Why? Because a budget makes you think through every single purchase you\u2019ll make for an entire month. Every single dollar is accounted for. Now, you just have to stick to it! Download EveryDollar (the world\u2019s best budgeting app) and make your first budget for free.<\/p>\n

2. Make a list.<\/h3>\n

I love a good list almost as much as I love a good budget. Especially when it comes to grocery shopping. It gives me a game plan for buying just the things I need. It also helps me stay on track when I get caught in the Dollar Spot at Target\u2014again. (Everything is just so useful and cute!)<\/p>\n

A list truly helps you shop for only what you need. But just like with a budget, you\u2019ve got to do your part and stick to it!<\/p>\n

3. Be content.<\/h3>\n

This one is a doozy. Haven\u2019t you ever felt that twinge of comparison when you\u2019re scrolling social media? Before you logged in, you were perfectly fine with your hand-me-down kitchen table. But a few scrolls later, you\u2019re drooling over that handmade barnwood table your friend bought that costs more than you want to think about. That\u2019s a buyer\u2019s remorse trap! (I know because I\u2019ve been there!)<\/p>\n

Contentment is the answer, friends. When you\u2019re grateful for the things you have (and not pining over the things you don\u2019t), buyer\u2019s remorse won\u2019t be an issue.<\/p>\n

4. Learn your money tendencies.<\/h3>\n

We all have unique ways of handling money\u2014I like to call those money tendencies<\/em>. And after talking with thousands of people about money, I noticed a pattern. There are seven different tendencies we\u2019re wired with. Knowing where you fall on the scale of each tendency will help you learn where you need to set boundaries in your spending or even your thinking when it comes to money. Getting to know your money tendencies will help you avoid buyer\u2019s remorse too!<\/p>\n

Want to dig deeper? Check out my book Know Yourself, Know Your Money<\/em> to understand why you handle money the way you do\u2014and how to make better decisions with that knowledge.<\/p>\n

5. Give it some time.<\/h3>\n

No matter how much you think<\/em> you\u2019ll love that new Peloton, give it time before you swipe your card. Wait a day or two (or even a month if it\u2019s a big purchase like this one). If you wake up thinking about it (and it doesn\u2019t break the budget), it\u2019s probably a good buy! The key here is to imagine yourself with the item. Do you really need it? Do you think you\u2019ll use it enough to justify the price? Or will it sit somewhere in your house collecting dust after those New Year\u2019s resolutions are forgotten?<\/p>\n

The great thing about time is that it gives you space to trick yourself into getting buyer\u2019s remorse before you ever make a purchase. If you feel a sense of regret just thinking about making the purchase, it\u2019s not a good buy.<\/p>\n

What to Do When You Have Buyer\u2019s Remorse<\/h2>\n

If you\u2019re really feeling remorse about a purchase you just made, don\u2019t worry. There are ways to deal with it so you can move on with your life (and get back to the budget).<\/p>\n

1. Check the return policy.<\/h3>\n

Can you return the item? If you bought a new sweater\u2014as long as the tags are still on and you have the receipt\u2014consider that as good as returned! Make sure you check the store\u2019s return policy. Most stores have a very specific time frame for returns. And if you\u2019re past that, many stores will still take your return in exchange for store credit. But if you\u2019re trying to return a service or even a car for that matter, you might have a bit more trouble getting your money back. Like I said, your best bet is to check the return policy. And if all else fails, it never hurts to ask!<\/p>\n

2. Get to the root of the problem.<\/h3>\n

Maybe you have buyer\u2019s remorse because you don\u2019t normally spend money on yourself and you splurged a little (pandemic purchase, anyone?) In that case, you may want to spend some time working through the why<\/em>. Get to the root of why<\/em> you feel guilty for spending money. Once you do, you\u2019ll feel that remorse fade away\u2014especially when you come up with ways to help you work through those feelings in the future.<\/p>\n

3. Consider selling or giving the item away.<\/h3>\n

Maybe you bought it on final sale or maybe you\u2019ve been wrestling with your buyer\u2019s remorse well past the return policy date. No matter what the reason, you could always try selling your item for what you purchased it for (or a little less). And if you can\u2019t sell it, why not pay it forward and give it away to someone who might get good use out of it?<\/p>\n

4. Use \u201cThe Cooling Off Rule.\u201d<\/h3>\n

Turns out, the government actually has a rule in place to help you with buyer\u2019s remorse. It\u2019s called The Cooling Off Rule, and it helps consumers who may have been pushed into purchasing something they regretted later on. Often, these situations happen in one-on-one sales settings or door-to-door sales. Timeshare, anyone?<\/p>\n

Yep\u2014those people know how to get you to sign your name on the dotted line. And unless you want to spend your lifetime (and all your money) on a condo you can\u2019t get rid of, buyer\u2019s remorse will work in your favor. The FTC\u2019s Cooling Off Rule gives you three days to cancel certain sales made in your home, a temporary place (like a hotel, restaurant or convention center), or even your dorm if you\u2019re in college. Once you cancel, the seller has 10 days to cancel the sale or refund your money.<\/p>\n

Spend With Confidence (Not Regret)<\/h2>\n

You guys, you don\u2019t have to be burdened with the weight of buyer\u2019s remorse every time you spend money. Who wants to live like that? Not me! Spending is a necessary part of our lives\u2014you just need to know how to do it wisely.<\/p>\n

That’s where\u00a0Financial Peace University<\/em> (FPU) comes in! This course walks you through everything you need to know about managing your money well (from paying off debt to saving for the future). Plus, in\u00a0Lesson 5: Buyer Beware, I teach you how to be on the lookout for marketing tactics that threaten to bust your budget. Go ahead and start watching FPU now!<\/p>\n

And if you really want to have more\u00a0power over your purchases, you need to get on a budget. Download the\u00a0EveryDollar app to start creating this month\u2019s budget (and avoid next month\u2019s buyer\u2019s remorse)!<\/p>\n

\u00a0<\/p>\n<\/p><\/div>\n

Read the full article here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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