Key takeaways

  • Walmart+ and Amazon Prime are two of the most popular subscription shopping services available today.
  • Both memberships let you get free shipping on eligible products, free grocery delivery and discounts on certain products and services.
  • While Amazon Prime costs more than Walmart+, Prime memberships come with more entertainment benefits and features overall.

Major retailers are always looking for ways to increase their market share, and subscription shopping services are one way they accomplish this goal. Some commonly used services have even become household names that families rely on, including Amazon Prime and Walmart+.

Both subscriptions help people get the items they need without having to constantly head out to the store, and they come with other benefits that can make their annual fees worth it in the long run. But, which of these subscription services should you go with?

Here are the differences between Amazon Prime and Walmart+, as well as which perks each service offers and how they compare in terms of cost.

Walmart+ and Amazon Prime overviews

Both Walmart+ and Amazon Prime offer free delivery on eligible purchases including groceries, plus a range of entertainment options and additional benefits. Both programs also include discounts on a number of different products and services.

The chart below provides an overview of both programs and the main benefits they include.

Walmart+ Amazon Prime
Cost $12.95 per month or $98 per year $14.99 per month or $139 per year
Delivery benefits Free delivery as soon as the same day for orders of $35 or more
  • Free one-day and two day delivery on millions of items
  • Free same-day delivery on eligible purchases that reach a specific threshold (usually $25 in eligible items)
In-store benefits
  • Walmart+ mobile scan-and-go access
  • Gas discount at 13,000+ gas stations
  • Benefits in-store at Whole Foods, including discounts on sale items (excluding alcohol) and special seasonal discounts throughout the year
  • Fuel savings at more than 7,500 gas stations across the U.S.
Entertainment benefits Paramount+ Essential plan included Access to Prime Video, Prime Video channels, Prime Music, FreeTime Unlimited game options, Prime Gaming content, photo storage and more
Major additional benefits
  • Free pharmacy delivery
  • Free online petcare benefits
  • Savings at Burger King
  • Walmart Auto Care Center benefits
  • Discounts at Amazon Fresh
  • Free GrubHub+ membership with $0 delivery fees and additional savings
  • Medical care and prescription benefits

Delivery benefits

Walmart+ and Amazon Prime both shine when it comes to their delivery benefits, which can help regular shoppers justify paying a monthly or annual fee for services.

In-store benefits

Both programs offer some in-store benefits, including discounts at eligible gas stations.

Entertainment benefits

Both memberships offer some built-in entertainment benefits, although Amazon Prime offers considerably more perks in this category.

Additional benefits

Both programs also offer some additional discounts and benefits for their members.

Walmart+ vs Amazon Prime: Key differences

One of the biggest differences between Walmart+ and Amazon Prime is price. After all, consumers can purchase a Walmart+ membership for around 70 percent of the cost for Amazon Prime. Then again, Amazon Prime offers more entertainment benefits and added features overall.

Can’t decide between Walmart+ and Amazon Prime? Consider the pros and cons of each membership before you decide.

Pros and cons of Walmart+

Pros

  • You get unlimited free deliveries on eligible orders.
  • It offers speedy grocery delivery.
  • You get fuel discounts at 13,000+ participating stations.
  • The mobile scan & go feature is available to you in stores.
  • It’s more affordable than Amazon Prime.
Red circle with an X inside

Cons

  • There are fewer entertainment options than Amazon Prime.
  • You’ll have limited grocery delivery if you don’t live near Walmart stores.

Pros and cons of Amazon Prime

Green circle with a checkmark inside

Pros

  • You get free deliveries the same day, the next day or within two days.
  • It offers ultrafast grocery delivery within two hours.
  • You get more streaming and digital benefits like videos and music.
  • You get access to reading benefits and free eBooks.
  • Photo storage is also included.
Red circle with an X inside

Cons

  • It’s more expensive than Walmart+.
  • In-store shopping benefits and discounts are limited to Whole Foods and select gas stations.

Walmart+ vs. Amazon Prime: How much can you save?

How much you can save with Amazon Prime or Walmart+ depends on how much you spend with either retailer and whether you’re able to take advantage of included discounts and special perks. The chart below shows the main features of both Walmart+ and Amazon Prime and how they stack up.

Walmart+ and Amazon Prime price comparison

Walmart+ Amazon Prime
Monthly fee option $12.95/mo $14.99/mo
Annual fee $98 $139
Same-day delivery included Yes Yes
Same-day delivery threshold Orders of $35 and up Must include threshold of eligible items (usually $25)
Grocery delivery Yes Yes
Entertainment features like video and games Yes Yes
Fuel discount Yes Yes
Free trial 30 days 30 days

As you can see, you can snag a Walmart+ membership for over $40 less than you’ll pay for Amazon Prime. However, there are a multitude of reasons you might pick one of these services over the other regardless of cost.

For example, Walmart+ stands out in terms of its fuel savings benefits at 13,000+ gas stations nationwide. If you buy 20 gallons of fuel per week and you score 10 cents off each gallon for an entire year, your fuel savings alone would add up to $104 per year — more than the cost of the annual membership.

On the other hand, while Amazon Prime offers discounts at a smaller number of gas stations nationwide, it does offer more entertainment options than Walmart+. Those options include include access to videos, music, ebooks and more. The additional entertainment benefits you get with Amazon Prime could help you cut some entertainment costs out of your monthly budget, leading to savings elsewhere.

Both types of memberships also let you score:

  • Free same-day shipping on eligible orders
  • Free delivery within a day or two for millions of additional items
  • Free grocery delivery options for members

Save more with a credit card for Walmart+ or Amazon Prime

While your savings with Walmart+ or Amazon Prime depend on how much you spend each year and which perks and features you take advantage of, you can supercharge the benefits of either program with the right credit card.

Best cards for Walmart+

Best cards for Amazon Prime

The bottom line

While Amazon Prime and Walmart+ offer similar services, they appeal to different types of consumers. This is mainly because Amazon Prime offers a broad range of entertainment options like video, ebooks and music in addition to delivery perks, whereas Walmart.com focuses more on the shopping side of the experience.

Then again, Walmart+ does come with a Paramount+ Essential plan, plus discounts at Burger King, Walmart Auto Centers and more than 13,000 fuel stations nationwide. Amazon Prime offers a few discounts of its own as well, so make sure to compare subscriptions and all they have to offer before you make your pick.

However, if you decide that you don’t shop enough with either retailer to really take advantage of these memberships, consider getting a general cash back card to help you save where you actually shop, instead.

*Information about the U.S. Bank Shopper Cash Rewards® Visa Signature® Card has been collected independently through Bankrate. Card details have not been reviewed or approved by the issuer.

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